FOR RELEASE: April 22, 2008

BARDSTOWN, Ky. - For summer 2008, Hpnotiq Liqueur introduces a $100,000 Grand Prize instant win sweepstakes.  The sweepstakes will also feature another $100,000 in first prizes paid out in 200 $500 cash increments in addition to 500 Hpnotiq T-shirts for 2^nd prizes.

In order to win, consumers must purchase a 750 ml of Hpnotiq featuring the "Hpnotiq Instant Win" neck hanger POS at retail. Each bottle featuring the neck hanger will have a Hpnotiq cork stopper imprinted with a unique numeric code.  Winners will be notified instantly after entering the unique numeric code at Hpnotiq.com.  The sweepstakes will begin July 2008, where legal.

"We are excited about offering over $200,000 in prizes for this Hpnotiq sweepstakes offer," said Senior Brand Manager Justin Ames.  "The growth of the brand has made a truly big splash in the industry.  A $100,000 Grand Prize will certainly elicit a similar result."

Support for the sweepstakes includes in store POS and web banner ads.

Hpnotiq is an exquisite blend of super-premium Vodka, natural tropical fruit juices and a touch of Cognac.  The brand's mixability, taste and instantly recognizable frosted aqua blue champagne-style bottle make every occasion special.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation's largest independent, family-owned spirits producer and marketer and the world's second largest holders of Kentucky Bourbon. Heaven Hill's diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler's Rum; Burnett's Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; and Água Luca Brazilian Rum Cachaça.

Heaven Hill reminds you to "Think Wisely. Drink Wisely.

CONTACT:

Josh Hafer

Corporate Communications Manager

Heaven Hill Distilleries, Inc.

(502) 413-0219

jhafer@heaven-hill.com

To download an image for this press release, please visit the Heaven Hill "Press Room" at http://download.heaven-hill.com.

Username (case sensitive):  Sweepstakes

Password (case sensitive):  Hpnotiq

If you would prefer to receive press releases via regular mail or wish to be removed from this list, please contact Josh Hafer at jhafer@heaven-hill.com.  You may also contact Heaven Hill at 502-413-0200.