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HPNOTIQ Heats Up Holiday Sales With Special POS, Packaging And Themed Drinks
Red-hot aqua blue sensastion makes white holidays turn green with profits.
FOR RELEASE: September 16, 2004
IMAGES: See directions at end of release
BARDSTOWN, KY-- A blue Christmas? HPNOTIQ, the aqua drink sensation from Heaven Hill Distilleries that has swept the nation in the past year, is helping retailers and on-premise operators paint the 2004 holiday season in something other than traditional reds and golds this year.
Called "the drink of choice of celebrities" by NBC-TV, HPNOTIQ, an alluring blend of triple distilled vodka, tropical fruit juices and a touch of Cognac, has created special themed point of sale, holiday packaging, consumer advertising and on-premise promotions to support the brand during what is traditionally the number one distilled spirits selling period of the year. Whether giving the distinctive frosted blue bottle in its special holiday gift carton as a party present, or going out with friends to a bar or restaurant for HPNOTIQ Snowflake Martinis, Heaven Hill is providing all the tools to maximize profits from the most profitable and popular brand in the business today.
To continue and augment HPNOTIQ's incredible retail sales, which have earned it literally all of the major trade industry awards, new materials are available to merchandise the brand through large floor displays. A motion pole topper, featuring an oversize bottle of HPNOTIQ with a "For You" gift tag protruding invitingly out of a logoed gift box, will attract attention and sales from all over the account, while a new shimmering case card with a bottle of HPNOTIQ inside a blue and silver ornament will decorate cut cases.
In keeping with the stylistic, edgy image of the brand, a unique holiday gift carton is available for a limited time to display the brand and for gift giving. The silver metallic foil carton is open on two sides to showcase the frosted champagne-style bottle, and lends a reflective and minimalist presentation to the HPNOTIQ package.
Throughout the holidays, when consumption both on and off premise tends to peak across virtually all spirits categories, HPNOTIQ will continue with their award-winning consumer print advertising campaign, effectively targeting and reaching over 120 million impressions in upscale national publications such as Vanity Fair, Food & Wine, Architectural Digest, and Ski. The advertising campaign employs stylish and arresting optical art that leaps from the page with extraordinary three dimensional designs. The optical illusions are rendered in HPNOTIQ aqua blue against a white background with the "IT'S HPNOTIQ." tagline and stylish blue bottle below.
On-premise operators can take advantage of increased seasonal business by using HPNOTIQ bottle glorifiers, neon signs and permanent displays, while featuring seasonal specialties such as the HPNOTIQ Snowflake Martini (2 oz. HPNOTIQ, 1 oz. citrus vodka, splash of white cranberry juice strained into a coconut flake-rimmed martini glass). In addition, table tents, banners, posters and on-premise wearables are also available.
"The combination of HPNOTIQ and the holidays will be a powerful one for both retailers and on-premise operators" predicted Justin Ames, marketing manager for Heaven Hill. "We think the potential for HPNOTIQ in terms of gift-giving and holiday entertaining is unlimited, and we've given the trade the tools to really take advantage of these trends."
Founded in 1934, Heaven Hill Distilleries, Inc. (www.heaven-hill.com) is the nation's largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill's diversified portfolio includes: the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler's Rum; Burnett's Gin and Vodka; Dubonnet Aperitif; Scotch Whiskies; Irish Whiskeys; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, Ky.
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Contact:
Larry Kass
Director of Corporate Communications
Heaven Hill Distilleries, Inc.
(502) 348-3921
lkass@heaven-hill.com
To download an image for this press release, please visit the Heaven Hill "Press Room" at http://download.heaven-hill.com.
Username (case sensitive): Holiday
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If you would prefer to receive press releases via regular mail, please contact Josh Hafer at jhafer@heaven-hill.com. You may also contact Heaven Hill at 502-348-3921.
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